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  November 15, 2004
MEMA GLOBAL INSIGHT is a quarterly review of key international industry news and insights.



Supplier Symposium Planned for 2005 to Increase North American Suppliers' Global Competitiveness

With the goal of increasing the global competitiveness of the North American automotive industry and promoting deeper technical exchanges between suppliers and the Japanese OEMs, the Motor & Equipment Manufacturers Association (MEMA) and the Japan Automotive Manufacturers Association (JAMA) will sponsor the MEMA/JAMA Suppliers Symposium on Thursday, April 21, 2005, in Dearborn, Mich.

The joint effort was announced by the JAMA-MEMA Liaison Committee, which held its 23rd meeting on Sept. 27 prior to the One on One® Business Conference here.

The Symposium will unite manufacturing, production and purchasing executives from Japanese automakers in the United States with the product development and design staffs of North American suppliers.

"We think the Supplier Symposium offers a great opportunity for our industry," said MEMA President Bob McKenna. "We need to be looking for ways to engage more suppliers in the task of making the entire industry more competitive and better prepared to meet the demands of the global marketplace. We are excited about partnering with our friends at JAMA on this project," he said.

Information on this event will be available later at the MEMA Web site.

The liaison meeting was co-chaired by Toru Onda, JAMA's purchasing committee chairman and managing director of Honda Motor Co. Ltd., and Alan S. Dawes, MEMA chairman and vice chairman and CFO of Delphi Corp. The JAMA-MEMA Liaison Committee was created in 1987 as a forum for the senior purchasing executives of Japanese automakers and MEMA member suppliers to meet on a regular basis and build long-term business relationships.

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MEMA/JAMA One on One® - A Unique Business Event

Executives from North American suppliers recently met with executives from Japanese carmakers at the MEMA/JAMA One on One® Business Conference. The two-day Conference, held Sept. 28 and 29, resulted in 270 executives from 40 North American suppliers meeting with more than 130 executives from Toyota, Nissan, Honda and other Japanese OEMs.

"This is really a one-of-a-kind event," said Brian Duggan, MEMA director of international affairs. "Suppliers and Japanese OEMs held individual meetings, all in one location. It was a good mix of suppliers, from very large ones to small, private companies. Nearly all product categories were represented," he noted.

The One on One® Business Conference was organized in the early 1990s when MEMA members were just beginning to supply to Japanese OEMs.

The event, held every 18 months, continues to have a loyal following on both sides of the Pacific, Duggan noted. "Over the past 10 years, this conference has been instrumental in helping MEMA member companies grow their businesses with Japanese OEMs, particularly in North America," he said.

The next MEMA/JAMA One on One® Business Conference is scheduled for May 2006 in Yokohama Japan. Details will be made available on at the MEMA Web site.

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Automechanika Draws Record Crowds; U.S. Exhibitor Reception a Hit

A record 163,564 people attended the 2004 Automechanika, which was held Sept. 14-19, in Frankfurt, Germany. The event brings together executives from the aftermarket and original equipment segments. This year 145 countries were represented.

The "U.S. Manufacturers and Exporters Exhibitor Reception," held on Sept. 16, drew nearly 200 executives. For the first time, the reception was sponsored by four of the leading aftermarket trade associations, MEMA, Overseas Automotive Council (OAC), Automotive Aftermarket Industry Association (AAIA) and the Specialty Equipment Market Association (SEMA). Dana Global Sales was the reception's primary sponsor.

"The event was a huge success," said Anthony Cardez, OAC director of business development. "The associations worked together to strengthen this event, which has proven to be one of, if not the best, networking opportunities for U.S. exhibiting manufacturers and their customers at Automechanika. MEMA and OAC are certainly proud to be part of this event."

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Europe Nears Decision to Deregulate Auto Body Parts Market

AutoBeat Daily

The European Commission has again urged members of the European Union to overturn laws in 16 countries that give OEMs exclusive rights to make and sell replacement fenders, hoods and other so-called crash parts.

The proposal, which has been vigorously opposed by automakers, will be voted upon by the European Parliament this fall. It originally came up for approval in May but has been delayed twice since then.

OEMs say the measure will threaten up to 50,000 jobs and cost manufacturers some $3 billion per year by flooding Europe with cheaper, less-safe and lower-quality replacement body panels made in such places as Taiwan. Supporters say the rule would reduce insurance costs and cut the cost of fixing crash damage.

Some EU members allow independent suppliers to sell crash parts now. But most of the region's countries shield OEMs from such competition in Europe's $12 billion replacement body parts market by giving them legal rights to body panels they design.

The law won't take effect unless a majority of the EU's 25 member countries approve it.

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German Suppliers Moving to China and Eastern Europe

A study by consultants at Ernst & Young says that German suppliers are almost all moving to expand their production abroad and in particular in Eastern Europe and China.

Ernst & Young surveyed over 200 suppliers of all sizes.

"Nothing will happen overnight," says Peter Fuss, a partner at Ernst & Young, but he thinks that the move is gathering pace.

The move is driven by growth opportunities in those markets - in particular China - and increased cost pressure from carmakers. Fuss said that the biggest surprise was that China and the Czech Republic "got very good marks for skilled labor and the overall environment."

Fuss says that a lot of complex parts have already moved to Eastern Europe and China.
Not all emerging markets are expected to see rapid growth in manufacturing investment from German companies. In Russia, for example, "no further move is expected" among the companies surveyed, said Fuss.

Fuss said that he was also surprised to see India near the bottom of the list of countries expected to see significant growth in the next 10 or fifteen years.

Indian technology is well behind and the political system is "not that stable" said Fuss. Ninety percent of the companies surveyed who had already moved production to either Eastern Europe or China were going to move more business there, according to the survey. "That is a very good indication that most companies have had a good experience," said Fuss. "Tax credits or tax subsidies were not important to any of the companies we asked."

Fuss also said that there appeared to be no concern at suppliers about political risks to investment.

"The uncertainties on the political environment in China seem to be no hurdle," said Fuss.

Bosch Says Government Supportive in China

Peter Marks, Bosch's director for manufacturing coordination and investment planning, who talked about Bosch's operation in China at the Automechanika Parts Show in Frankfurt, echoed this view.

China is planning to build up its automotive supplier industry and is demanding more research and development capacity in its China Automotive Industry development policy (CAP). But Marks is confident that CAP, which is yet to be fully defined, will be an environment in which the company can work.

The Chinese government has been very sensitive to not enact any laws that stifle economic development," Marks told "SupplierBusiness.com." "In the further refinement of this economic policy I think they will be listening very carefully to the industry," said Marks.

Marks agrees that the technological potential of the Chinese industry is growing. The protection of intellectual property "is an issue, but we can mange this" he says, by carefully selecting Bosch's partners in China.

Bosch launched a China purchasing initiative in 2003 that is delivering "very good progress" said Marks. Bosch is looking for its European suppliers to invest in China and for local partners to develop the capability to supply more sophisticated parts.

More sophisticated parts Bosch is now looking to buy in China include turned parts, aluminum die casting, and printed circuit board assembly. Bosch is investigating sourcing stamping parts, springs, plastic parts, sintered parts and metal forgings from China. Bosch had sales of $1.5 billion in China in 2003 (equivalent to around 5 percent of automotive turnover) including all its joint ventures, and has 20 manufacturing locations there. Of Bosch's 10,300 employees in China, 4,700 work in the automotive division.

Bosch recently invested $345 million in its Bosch automotive diesel systems company.

Marks says that more and more cars are being fitted with diesels in China and that Bosch expects the diesel share of the total vehicle market to stay at around 27 percent.

China is well on the way to becoming the factory of the works, says Marks. Bosch expects China to be the second-largest vehicle manufacturing location from 2013.

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Record Attendance Makes AAIW/OAC International Reception The Global Networking Event

The Automotive Aftermarket Industry Week (AAIW)/Overseas Automotive Council (OAC) International Reception on Nov. 2 in Las Vegas, Nev., was the networking event for global business contacts at the 2004 gathering of the global automotive aftermarket. A record total of more than 900 people from 55 countries attended the event.

"This is the second consecutive year we have seen an increase in attendance at the AAIW/OAC reception," said Anthony Cardez, director of business development for OAC. "The increase shows that domestic buyers are coming to understand the value of global marketing - and the international networking this event offers," he said.

The event was jointly produced by the OAC, the Automotive Aftermarket Suppliers Association (AASA), the Automotive Aftermarket Industry Association (AAIA) and the Specialty Equipment Markets Association (SEMA). OAC is the international aftermarket division of MEMA - www.oac-intl.org.

Sponsors of the event included:

Gold Sponsors

  • ArvinMeritor Light Vehicle Aftermarket
  • Federal-Mogul Corp.
  • Morse Automotive Corp.

Silver Sponsors

  • Aftermarket International
  • Airtex Products, Division of UIS Inc.
  • Browne Dreyfus International Ltd.
  • CARDONE Industries
  • Chemplex Automotive Group Inc.
  • Cloyes Gear & Products Inc., Dynager Timing
  • Corteco, the Aftermarket Business of Freudenberg-NOK
  • Cyclo Industries LLC
  • Dana Corp., Heavy Vehicle Technologies Systems Service
  • Dana Global Sales
  • Delta Automotive Inc.
  • Dorian Drake International Inc.
  • Gates InterAmerica, a branch of the Gates Corp.
  • Honeywell-BENDIX
  • Intraco Corp./The Casite Co.
  • JDS Global Corp.
  • JF Heavy Duty Parts Sales
  • Liberty World Trade Inc.
  • Lindeco International Corp. (LGP)
  • Melling World Trade, a Division of Melling Tool Co.
  • T & J New Pumps Inc.
  • Top Oil Products Co.
  • Transtar Industries Inc., International Division
  • U.S. Motor Works LLC

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First-Ever Aftermarket Suppliers Forum Created

MEMA's aftermarket segment association, the Automotive Aftermarket Suppliers Association (AASA), has created the European Aftermarket Forum to provide a forum for its member companies' senior executives who head-up their European aftermarket operations to meet and discuss industry issues and solutions, share best practices and network among peers.

Membership is limited to aftermarket product manufacturers who are members of MEMA/AASA with European operations. To assure maximum participation membership is limited to 40 of the most senior executive members who run the members European aftermarket business.

The goals of the Forum include:

  • Meet to discuss important aftermarket issues, share information, discuss and develop positions and actions.
  • Networking opportunity for aftermarket suppliers' senior executives.
  • Benchmark vital statistics to determine performance assessments.
  • Establish positions and direction for aftermarket legislation via CLEPA (pan European supplier OE association).
  • Establish programs/services to support aftermarket suppliers (market research, supply chain issues, peer councils, MIS, credit, etc.).

The group meets quarterly at a mutually agreed upon time and location and determines each meeting format.

"The EAF is a peer group that promotes open dialogue and requires trust and relationship building," said AASA Vice President Paul Foley, who manages heads the Forum. Foley noted that splinter committees may be formed to work on specific issue resolution and that speakers are invited periodically to meet with the group to address specific subjects of interest.

For more information, contact Paul Foley at 919-406-8840 or pfoley@mema.org.

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2004 'World Automotive Market Report' To Be Available Soon

Compete …. Innovate …. Diversify …. Be in the know about the world automotive industry.

To be a player in the global market, a global program is important. Arm your company with the knowledge you need to compete effectively.

Now in its 74th edition, the "World Automotive Market Report" is one of the industry's oldest and most respected global statistical analyses. Published by the Overseas Automotive Council, the "World Automotive Market Report" includes statistics on:

  • Vehicle production and assembly
  • Vehicle census summary
  • U.S. automotive parts trade
  • World trade in new vehicles
  • World motor vehicle markets

OAC members and members of MEMA's market segment associations receive one copy of the "World Automotive Market Report." Extra copies can be ordered at the special reduced price of $75 by e-mailing publications@mema.org. Nonmember price is $200 per copy.

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Supplier News

***Delphi Begins Work on Technical Center in China

Delphi Corp. has begun work on its first R&D center in China. The wholly owned China Technical Center is expected to open in June 2005 and will employ around 500 engineers, scientists and technical professionals.

***Goodyear Expanding in Colombia

Goodyear is investing $50 million to expand its manufacturing operations at Cali in Colombia in order to add radial medium truck tires to the facility's output. The first phase of the expansion should be commissioned by 2006, and a considerable portion of the extra output will be destined for other Latin American markets, as well as Mexico.

***Lear Completes Acquisition of Grote & Hartman

Lear Corp. has completed the acquisition of GHW Grote & Hartmann GmbH, manufacturers of electrical components at Wuppertal in Germany. Lear says that the takeover supports the company's strategy to grow its electronics and electrical distributions systems and to further diversify its product portfolio.

***Visteon Opens Two New Technical Centers; To Build New Plant

Visteon Corp. has opened a new technical center at Novy Jicin in the Czech Republic to provide engineering solutions for climate control and engine cooling components and systems and lighting. The new facility houses climate control product planning, core development, product design, process engineering, simultaneous engineering and engineering change teams as well as a prototype shop.

Visteon also has opened a new technical center in Chihuahua, Mexico. The 5,000-square-meter facility will accommodate 200 engineers, technicians and other staff who will concentrate on specific needs for vehicle component design activities and administrative operations in the region.

Visteon also announced that it will invest close to $50 million in a new manufacturing facility in Nitra, Slovakia, which will be intended to support new business with Kia and PSA Peugeot Citroën. The facility will manufacture automotive interiors and climate control systems. Production is scheduled to begin in spring 2006, and the site is expected to eventually house about 400 employees.

***ArvinMeritor Opens New Plant in Poland; Agrees to Joint Venture

ArvinMeritor conducted a dedication ceremony for a new Light Vehicle Systems Customer Value Center in Swarzedz, Poland. The plant will produce 200,000 door modules a year for supply to Volkswagen for the Caddy that is produced at Poznan.

The company, through its Commercial Vehicle Systems (CVS) business group, also announced the signing of a licensing agreement with Raydan Manufacturing Inc., of Alberta, Canada, for the patented Air Link rear tandem suspension product line. The exclusive agreement begins a long-term global collaboration between the two companies authorizing ArvinMeritor to market, engineer and manufacture the Air Link rear suspension product line, up to and including 52,000 lb. gross tandem weights, for commercial truck, trailer, specialty and military OEMs. Raydan will continue to manufacture the suspension for crane chassis, custom retrofit and all applications above 52,000 lb. gross tandem weight.

***Cooper Tire in Joint Venture in China

Cooper Tire & Rubber Co. formed a joint venture company with Saiyang Sealing Products Co. of China for the manufacture and sale of automobile sealing systems under the name Cooper Saiyang Wuhu Automotive. The joint venture facility is located in the Wuhu Economic Development Zone, southeast of Nanjing. The plant has complete rubber mixing capabilities as well as four extrusion lines to produce rubber, rubber/plastic or plastic sealing extrusions.

***Hella Recorded Modest Growth in Fiscal 2004

Hella revealed that sales growth for the fiscal year that ended May 31, 2004, had risen by 1.9 percent to $3.95 billion from $3.87 billion. Profits figures were not released. Sales in Europe excluding Germany had risen by 13 percent to $9.77 million from $8.65 million and in the Asia/Pacific region by 6.3 percent to $193 million from $181 million. In Germany, the turnover was kept steady in what was described as being a generally difficult economic climate at 0.2 percent to $2.39 billion, an increase of $4.78 million.

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OEM News

***Toyota Boosts European Sales by 15 Percent to New Record

Toyota broke the half-million barrier in Europe for the first time ever in a half-year when sales rose by 15 percent to 502,016. That lifted Toyota's share of light vehicles sold in Europe to 5.1 percent from 4.7 percent. Toyota was hoping to beat the previous all-time best for full-year sales in Europe of 860,000 vehicles.

***General Motors Sets New Sales Record in China

General Motors has stated that sales for its brands in China had risen by 57.6 percent in the first half of 2004 to 259,653 vehicles. Shanghai General Motors Co. Ltd. registered a year-on-year increase in sales of 92.4 percent to 141,319 units. Sales at SAIC-GM-Wuling Automobile Co. Ltd., GM's minivehicle joint venture in China's Guangxi province, rose 32.5 percent to 115,938 units.

***Kia, Volkswagen Plans Assembly in Iran

Volkswagen is to establish an assembly plant in the Special Economic Zone Arg-e-Jadid, near Bam. The plant should start assembly of the Brazilian-sourced Gol before the end of 2004. Initially the plant will only deal in CKD operations, but there will be room to expand to actual manufacturing should the initial venture prove successful. The Gol will be assembled by BAMCO, a subsidiary of Kerman Automotive Industries. Volkswagen sees Iran as a market due for sustaining the high growth rates that have been evident over the past five years.

Kia Motors Corp. announced that its Rio compact sedan will be assembled and sold in Iran beginning early in 2005. Under the agreement between Kia and its Iranian partner, Saipa Corp. - which already locally produces the Kia Pride subcompact model - Saipa will assemble the compact Rio SF sedan from KD packs. Saipa is currently upgrading and converting the Tehran plant to cater for 300,000 cars a year, of which 100,000 will be the Rio and 200,000 the Pride.

***Mazda Models to be Built by Ford in China

Mazda Motor Corp. announced that Changan Ford, a joint venture between Ford Motor Co. and Changan Automotive Group, has signed an investment agreement to purchase land at the Jiangning Economic & Technological Development Zone (NJDZ) for its second manufacturing plant. The new plant will build Mazda models. Details of which vehicles will be manufactured at the plant will be announced later.

***DaimlerChrysler Achieves Record Sales in China

DaimlerChrysler said that sales of vehicles in China rocketed by 173 percent in the first half of 2004 to a new record of 22,000. The company also said that Beijing Jeep expects sales to double to 40,000 vehicles in 2004. To further establish its presence in China, DaimlerChrysler and BAIC are planning to produce Mercedes-Benz passenger cars to around 25,000 C and E Class vehicles annually.

***Toyota to Assemble Cars in Russia

News reports suggest that Toyota plans to build an automobile plant in Russia in 2008 that will make about 15,000 vehicles a year. It is suggested that Toyota will invest $90 million to handle KD assembly of the Corolla and Camry models. Although not yet officially confirmed by Toyota, the reports do make some sense as Toyota has been following a steady expansion plan across the whole of Europe for the past decade or so. Output of Toyota vehicles first occurred in Europe in Portugal, but since then there have been vehicle or engine plants established in the UK, France, Turkey and Poland. With Toyota currently enjoying reasonable success in Russia with imported models, it is more than likely that assembly or production will follow quite soon.

***Isuzu Claims World Leadership in Truck Production

According to figures assembled and released by Isuzu, not only did the Japanese company overtake DaimlerChrysler in 2003 with regard to worldwide production of medium and heavy duty trucks, but other Japanese truck manufacturers such as Hino, Mitsubishi Fuso and Nissan Diesel also enjoyed strong levels of growth in 2003 compared with 2002.

According to the Isuzu figures, its output in 2003 totaled 86,354, an increase of 29.1 percent from 66,868 in 2002. In contrast, build levels at DaimlerChrysler rose by a slower 8.4 percent to 84,507 from 77,959. Freightliner was third with output up 7 percent to 73,515 from 68,723, while Hino moved up four places into the No. 4 slot after boosting output by 56.9 percent to 60,019 from 38,255. Mitsubishi Fuso recorded 47.1 percent growth to 58,622 from 39,831, and Nissan Diesel enjoyed a 50.9 percent surge to 34,959 from 23,169.

***Mercedes-Benz Exceeding U.S. Diesel Car Targets

Mercedes-Benz did not expect earth-shattering sales results when it launched its E320 CDI in the U.S. market back in April and set a sales target of only 3,000 for 2004. However, it achieved that figure after only five months.

***Renault Plans a New Spare Parts Distribution Center in France

Renault is to build a new 150,000-square-meter central warehouse in Sens-Villeroy in Burgundy. Should demand dictate, there will be room for further expansion. The first 100,000 square meters of storage space in the new facility would gradually come into operation in several phases between September 2006 and February 2007. A second 50,000-square-meter building could be operational by December 2007. The warehouse would store the most widely sold parts families and would eventually employ more than 300 people.

***Toyota Aiming for 900,000 European Sales in 2004

Toyota, currently the most successful player in Europe in terms of volume sales gains, has again raised its sales target for the full year. Toyota had originally considered that 860,000 was a realistic target for full-year 2004, which would have been an all-time record, but the company says that light vehicle sales to August were 12 percent ahead at 628,664, with passenger car sales rising by over 41,000 units to 500,268. Toyota has announced that the new small car that is to be produced at the joint venture plant with PSA Peugeot Citroën in the Czech Republic will be called the Toyota Aygo when it enters production in 2005.

***GM to Chop 12,000 Jobs in Europe

General Motors announced its intention of slashing its European operating costs by $640 million a year, resulting in the loss of 12,000 jobs, most of them in Germany and most of them in the year 2005. With General Motors turning to its Asian operations for its entry level cars for Europe - to be made mainly by Daewoo but badged Chevrolet - the pressure is on European operations to cut costs and return to profitability, having declared losses every year since 1999. GM confirmed that although cost reductions are essential in Europe, the plans are still in place for the 2005 production launches of the Opel/Vauxhall Astra GTC, the Zafira monocab, and the Saab 9-3 Sport Hatch.

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